Author: David Silverman

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Good, Done Well

Copywriting, Copyediting, and Strategic Communication Services for Government Relations Firm

A journal on a desk and a pen that conveys North Coast Communications' experience providing copywriting, copyediting, and strategic communication services.

North Coast Communications (NCC) provided copywriting, copyediting, and strategic communication services to American Defense International, Inc. (ADI), a government relations firm serving public sector defense and national security clients. North Coast Comms rewrote and reorganized ADI’s business development proposal template and recommended best-practice digital enhancements.

North Coast kicked off the project by conducting remote interviews with ADI executives and managers to understand,

  1. ADI’s service offerings and value proposition,
  2. client recruitment process,
  3. its clients’ commercial interests and psychographic profiles, and
  4. the strengths and weaknesses of ADI’s prior business development proposal template.

NCC supplemented interview data with industry and competitor research. And, after completing interviews and secondary research, we submitted meeting notes and bullets to the ADI project leader for review and approval.

This is how we like to work: hand-in-hand with our clients. It helps ensure clarity and helps stick to timelines and budgets.

Next, we produced and submitted the first draft revision of ADI’s proposal template. This included recommendations and comments that helped ADI achieve internal consensus about marketing its brand services. NCC presented the revision to multiple ADI staff and co-led a live review, discussion, and feedback session.

North Coast Communications then adopted ADI feedback into a pre-planned second revision for submission, which was ultimately accepted with final edits as the project deliverable.

By understanding ADI’s value proposition and differentiators and the project and stakeholder goals, NCC smoothly produced an articulate, modular business proposal template that is consistent with ADI’s brand voice and business development objectives.

We are confident the new business proposal will help ADI win business, save ADI overhead and staff time, and support ADI’s brand messaging.

That’s how we do copywriting, copyediting, and strategic communication services. That’s good, done well.

Learn more about our work.

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Good, Done Well

Website Development and Brand Consulting Project

An image of Pepek Legal's homepage.
Pepek Legal

North Coast Communications successfully concluded a website development and brand consulting project with Pepek PLLC, a Massachusetts and Washington, DC, law firm. The final deliverables? A tidy and comprehensive one-page WordPress website, pepeklegal.com, and a company story and brand that support its service offerings.

NCC did an excellent job helping to create a website for my law practice. Not only did they create an impressive looking website in a timely manner, their consultation helped focus our marketing and improved our own strategies for communicating with potential clients. Highly recommend.

Wil Pepek, Google Review

There is a lot of pre-work required to stand up a website. For instance, project leadership needs to make several important decisions about the company brand and how it reflects culture. Especially true when a business or project is in its early stages or making a pivot.

Fortunately, we have prior experience in website development and brand consulting. With our input, the client better defined its differentiating qualities and value proposition. Now, it can effectively market itself and leverage its enhanced digital.

Organizations all need some form of public relations. Often, public relations start with a website. In this case, we provided the client with on-brand digital images and website copywriting and editing. Additionally, we determined the structure and organization using best-practices for similar websites.

Most importantly, we performed the technical tasks required to successfully develop, launch, and publish the site. This included,

  • working backend DNS servers,
  • acquiring website hosting services,
  • implementing security and SSL protocol, and
  • maximizing SEO discoverability.

Frankly, we don’t know many public relations consultants, communications specialists, or marketers that can do this scope of work. But we can. And we do it high quality, efficiently, and at a good value for our clients.

That’s probably why we have a 5-star client rating. That’s Good, Done Well.

Categories
Good, Done Well

North Coast, Bizzell Group Support CDC Global Health Division Covid-19 Response

Logos for The Bizzell Group and North Coast Communications

North Coast Communications has agreed to subcontract with The Bizzell Group, a U.S. Small Business Administration (SBA) 8(a) consulting firm, to support their Policy and Communication Support Services prime contract with the Centers for Disease Control and Prevention (CDC) Division of Global Health Protection.

North Coast will support Division of Global Health Protection (DGHP) policy and issues management activities on behalf of DGHP to the COVID-19 response and International Task Force (ITF). North Coast will also collect, analyze, and respond to COVID-19 data and information inquiries directed to DGHP and the ITF from CDC leadership, U.S. Federal and international stakeholders, and multilateral partners involved in global public health and global health security work and initiatives.

This is a major milestone for North Coast Communications. It is an honor to work with The Bizzell Group and support a respected and world-class agency like CDC. This work furthers our Good, Done Well mission and helping others overcome the Covid-19 pandemic is an extremely meaningful endeavor.

North Coast Communications helps social impact organizations, initiatives, and campaigns achieve communications and public relations success. While you focus on your mission, we focus on communicating your story – so your audience knows that your good work is indeed done well.

Forward!
David Silverman

Categories
Good, Done Well

Consulting A Mission-Driven Organization

Passion led us here, Ian Schneider

One of our early engagements with communications and management consulting was in supporting a mission-driven organization. This one, a non-profit. Because a 501c3 non-profit must serve the public in some way, it was a professionally formative experience—not simply in terms of skills, ability, and knowledge but in forming and articulating professional interests, goals, and ambitions.

It is wonderful that we will be partnering with that same non-profit once more. As we look back on that early engagement and compare their prior challenges with their current objectives, our past success is a platform to stand up a new, crafted solution and scalable process that will help them serve the public once again.

Categories
Good, Done Well

Audience Segmentation in Public Affairs

Source: Gary Fox

Getting the right message in front of the right person at the right moment is easy–if you have a bottomless budget and unlimited time. The truth is no one has both and most folks have neither.

That’s why North Coast Communications is helping a state-level advocacy campaign focused on enhancing the voting process. And we are seeing early and promising success in our social media campaign.

Why? Because we know the audience. We knew the audience before we started testing. Frankly, we knew the audience before we even started planning.

If you can have those audience insights early, you are, in effect, creating extra time and budget for your project or campaign.

Apropos, this article on Psychographic Segmentation from Unbounce. It is a rock-solid introduction.

Your campaign, project, or nonprofit can–and should–use psychographic segmentation and other audience learnings to improve your communications and outreach. If you need help, reach out for a free consultation.

-David

Categories
Good, Done Well

Building a Better Digital Presence for NH Tech and Business Lawyer

“I needed a strategic approach and technical know-how to build and harmonize my organization’s brand and digital presence. North Coast Communications listened first and then provided communications and marketing advice. David stood up a nice, clean website for me and made sure my story was told well and told consistently across digital platforms.” -Ross W. Fishbein, Managing Partner at Fishbein Legal

Lawyers and law firms, like charities and nonprofits, need to differentiate themselves. In today’s world, that means building an effective and honest brand and digital presence.

North Coast Communications connected with Ross, understood his needs, scoped out the work, and set up a timeline and workplan. Then, we went into the lab and completed his project, on time, on budget, and to his complete satisfaction.

I started North Coast Communications to help folks like Ross build their brand and digital presence. Fishbein Legal does great work. Not only is Ross is involved in his community, but he frequently provides pro-bono and low-fee legal services to nascent and small local businesses. He understands Good, Done Well and what North Coast Communications is all about.

So, if you need help finding or raising your digital voice, let’s talk about it. Just email me, and we’ll set up a time to chat.

Forward!

David

An image of Fishbein Legal website.
Categories
Good, Done Well

Digital Activity 2021

To us, recent CDC guidance suggests fewer people will be looking at their screens in 2021 than data and research firms predicted.

Namely, because more people will be looking at loved ones.

So, we wanted to re-issue the argument we made on Twitter back in early February. (Twitter is a great place for an argument, by the way.)

Specifically, that compared to the predictions of some big research and analytics firms, there will be less (not more, but less) digital activity in 2021.

Have a different prediction on digital activity for 2021? We are here for it.

Data is black and white.
Categories
Good, Done Well

North Coast Communications Launches Brand Website and Social Media

We exist to help social impact organizations, campaigns, and nonprofits plan, launch, and manage their communications and public relations.

Consequently, we take brand style and look-and-feel seriously. Here is some of the thinking and review that went into our own site.

The website is purposely austere, simple, and direct. It is built on the WordPress Twenty Twenty Theme. It employs two sanserif fonts, Poppins and Open Sans, for easy reading and includes a pallet of subtle primary colors: blue, black, and white. Lastly, a neon pink serves as a bold accent color. No space is wasted.

The logo, designed by David N. Silverman, evokes nautical navigation. The “N” suggests the directional, north, and represents the first word in the company name. Encircled, like compass face, by two “Cs” that educe the navigational. Together, these elements convey the brand initialism: NCC, North Coast Communications.

Learn more about us and follow along here and on social media.