Categories
Good, Done Well

Audience Segmentation in Public Affairs

Source: Gary Fox

Getting the right message in front of the right person at the right moment is easy–if you have a bottomless budget and unlimited time. The truth is no one has both and most folks have neither.

That’s why North Coast Communications is helping a state-level advocacy campaign focused on enhancing the voting process. And we are seeing early and promising success in our social media campaign.

Why? Because we know the audience. We knew the audience before we started testing. Frankly, we knew the audience before we even started planning.

If you can have those audience insights early, you are, in effect, creating extra time and budget for your project or campaign.

Apropos, this article on Psychographic Segmentation from Unbounce. It is a rock-solid introduction.

Your campaign, project, or nonprofit can–and should–use psychographic segmentation and other audience learnings to improve your communications and outreach. If you need help, reach out for a free consultation.

-David

Categories
Good, Done Well

Building a Better Digital Presence for NH Tech and Business Lawyer

“I needed a strategic approach and technical know-how to build and harmonize my organization’s brand and digital presence. North Coast Communications listened first and then provided communications and marketing advice. David stood up a nice, clean website for me and made sure my story was told well and told consistently across digital platforms.” -Ross W. Fishbein, Managing Partner at Fishbein Legal

Lawyers and law firms, like charities and nonprofits, need to differentiate themselves. In today’s world, that means building an effective and honest brand and digital presence.

North Coast Communications connected with Ross, understood his needs, scoped out the work, and set up a timeline and workplan. Then, we went into the lab and completed his project, on time, on budget, and to his complete satisfaction.

I started North Coast Communications to help folks like Ross build their brand and digital presence. Fishbein Legal does great work. Not only is Ross is involved in his community, but he frequently provides pro-bono and low-fee legal services to nascent and small local businesses. He understands Good, Done Well and what North Coast Communications is all about.

So, if you need help finding or raising your digital voice, let’s talk about it. Just email me, and we’ll set up a time to chat.

Forward!

David

An image of Fishbein Legal website.
Categories
Good, Done Well

Digital Activity 2021

To us, recent CDC guidance suggests fewer people will be looking at their screens in 2021 than data and research firms predicted.

Namely, because more people will be looking at loved ones.

So, we wanted to re-issue the argument we made on Twitter back in early February. (Twitter is a great place for an argument, by the way.)

Specifically, that compared to the predictions of some big research and analytics firms, there will be less (not more, but less) digital activity in 2021.

Have a different prediction on digital activity for 2021? We are here for it.

Data is black and white.