Getting the right message in front of the right person at the right moment is easy–if you have a bottomless budget and unlimited time. The truth is no one has both and most folks have neither.
That’s why North Coast Communications is helping a state-level advocacy campaign focused on enhancing the voting process. And we are seeing early and promising success in our social media campaign.
Why? Because we know the audience. We knew the audience before we started testing. Frankly, we knew the audience before we even started planning.
If you can have those audience insights early, you are, in effect, creating extra time and budget for your project or campaign.
Apropos, this article on Psychographic Segmentation from Unbounce. It is a rock-solid introduction.
Your campaign, project, or nonprofit can–and should–use psychographic segmentation and other audience learnings to improve your communications and outreach. If you need help, reach out for a free consultation.
-David
