Press Release

North Coast Communications Advising Disaster Relief, Climate Campaign

WASHINGTON—Mar. 6, 2023—North Coast Communications, a digital public relations and communications consultancy, is advising a disaster relief and climate campaign benefiting families and individuals affected by 2022 monsoon flooding in Pakistan. With Shezad Habib, President and Managing Partner at Manhattan Strategy Group, North Coast Communications is implementing a public relations and development strategy for The i-Care Foundation.

The campaign has produced in-person and virtual engagements with,

  • U.S. Federal Government agencies,
  • the United Nations Environment Programme,
  • U.S. foundations and philanthropies,
  • think tanks and policy institutes in Washington, D.C.,
  • national and international news media,
  • non-governmental organizations, and
  • corporations.

The campaign is boosting The i-Care Foundation’s response to 2022 monsoon flooding, The Coalition for Disaster Recovery and Reconstruction, which has benefited over 500,000 individuals impacted by climate change. The i-Care Foundation is a donor-advised fund and international charitable organization that works with and oversees a network of vetted charities and partners to uplift underserved communities in Pakistan.   

“The climate challenge requires governance, process and system innovations,” said David N. Silverman, Founder and President of North Coast Communications. “We’re helping raise awareness about a philanthropic model that can respond to evolving needs dynamically and with scale.”

Within three months of flooding, The i-Care Foundation’s flood-response coalition coordinated a multi-sector disaster response that reached over 500,000 beneficiaries in over 39 districts. More remains to be done. As many as 4 million children are still living near contaminated and stagnant flood waters and an estimated 9 million people are being pushed into poverty or forced to forego their education. To support The i-Care Foundation disaster relief and climate campaign, please visit The I-Care Foundation website.

About North Coast Communications

North Coast Communications helps organizations, projects, and programs effectively plan, implement, and optimize their digital public relations and communications. David N. Silverman started North Coast Communications in 2020 because mission-driven organizations, businesses, and social-impact campaigns need trusted PR and communications expertise at a fair value. Based in Washington, D.C., North Coast Communications supports public affairs campaigns and private, nonprofit, and public sector clients.


Good, Done Well

Copywriting, Copyediting, and Strategic Communication Services for Government Relations Firm

North Coast Communications (NCC) provided copywriting, copyediting, and strategic communication services to American Defense International, Inc. (ADI), a government relations firm serving public sector defense and national security clients. North Coast Comms rewrote and reorganized ADI’s business development proposal template and recommended best-practice digital enhancements.

North Coast kicked off the project by conducting remote interviews with ADI executives and managers to understand,

  1. ADI’s service offerings and value proposition,
  2. client recruitment process,
  3. its clients’ commercial interests and psychographic profiles, and
  4. the strengths and weaknesses of ADI’s prior business development proposal template.

NCC supplemented interview data with industry and competitor research. And, after completing interviews and secondary research, we submitted meeting notes and bullets to the ADI project leader for review and approval.

This is how we like to work: hand-in-hand with our clients. It helps ensure clarity and helps stick to timelines and budgets.

Next, we produced and submitted the first draft revision of ADI’s proposal template. This included recommendations and comments that helped ADI achieve internal consensus about marketing its brand services. NCC presented the revision to multiple ADI staff and co-led a live review, discussion, and feedback session.

North Coast Communications then adopted ADI feedback into a pre-planned second revision for submission, which was ultimately accepted with final edits as the project deliverable.

By understanding ADI’s value proposition and differentiators and the project and stakeholder goals, NCC smoothly produced an articulate, modular business proposal template that is consistent with ADI’s brand voice and business development objectives.

We are confident the new business proposal will help ADI win business, save ADI overhead and staff time, and support ADI’s brand messaging.

That’s how we do copywriting, copyediting, and strategic communication services. That’s good, done well.

Learn more about our work.

Good, Done Well

Audience Segmentation in Public Affairs

Source: Gary Fox

Getting the right message in front of the right person at the right moment is easy–if you have a bottomless budget and unlimited time. The truth is no one has both and most folks have neither.

That’s why North Coast Communications is helping a state-level advocacy campaign focused on enhancing the voting process. And we are seeing early and promising success in our social media campaign.

Why? Because we know the audience. We knew the audience before we started testing. Frankly, we knew the audience before we even started planning.

If you can have those audience insights early, you are, in effect, creating extra time and budget for your project or campaign.

Apropos, this article on Psychographic Segmentation from Unbounce. It is a rock-solid introduction.

Your campaign, project, or nonprofit can–and should–use psychographic segmentation and other audience learnings to improve your communications and outreach. If you need help, reach out for a free consultation.