To us, recent CDC guidance suggests fewer people will be looking at their screens in 2021 than data and research firms predicted.
Namely, because more people will be looking at loved ones.
So, we wanted to re-issue the argument we made on Twitter back in early February. (Twitter is a great place for an argument, by the way.)
Specifically, that compared to the predictions of some big research and analytics firms, there will be less (not more, but less) digital activity in 2021.
Have a different prediction on digital activity for 2021? We are here for it.