Consequently, we take brand style and look-and-feel seriously. Here is some of the thinking and review that went into our own site.
The website is purposely austere, simple, and direct. It is built on the WordPress Twenty Twenty Theme. It employs two sanserif fonts, Poppins and Open Sans, for easy reading and includes a pallet of subtle primary colors: blue, black, and white. Lastly, a neon pink serves as a bold accent color. No space is wasted.
The logo, designed by David N. Silverman, evokes nautical navigation. The “N” suggests the directional, north, and represents the first word in the company name. Encircled, like compass face, by two “Cs” that educe the navigational. Together, these elements convey the brand initialism: NCC, North Coast Communications.
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