Good, Done Well

Public Relations in Fashion

We’re helping a sustainable apparel company tell its story.

What’s unfashionable? Poison. What’s never out of style? Public relations in fashion.

Did you know that the conventional textile dyeing process uses over 8,000 chemicals. And that we absorb these chemicals through our skin, just from prolonged contact with our clothes. And did you know that textile dyeing is responsible for approximately 80% of the pollution caused by the fashion industry?

Our client, Higher Loyalty, offers sustainable intimate apparel products that are free from toxic dyes and chemicals.

No toxins. Virtually no pollution.

Who wouldn’t want a client like this?

With communications consulting and a press release, North Coast Communications is helping them tell their story.

And in April 2023, our efforts directly resulted in Higher Loyalty being featured in Body Magazine, a trade publication that we’d been targeting since our engagement began.

That’s public relations in fashion. That’s Good, Done Well.